Although people spend hours each day looking at their mobile phones and always have their devices in their pockets even when they’re not checking out something on the screen, only a small percentage of businesses utilize mobile text marketing. If you’re wondering why, it’s helpful to take a quick look at the history of this marketing channel.
The New York Times first discussed text message marketing all the way back in 2009. Their article began by stating that “mobile text messaging, the same 160-character dispatches first popularized by nimble-fingered teenagers, may be the closest thing in the information-overloaded digital marketing world to a guaranteed read.”
During the seven years since that article was published, some businesses have found incredible success with this type of marketing. A big part of that is because data shows that 95 out of 100 of customers who have opted into a text messaging program open and read mobile messages within three minutes.
The 2 Most Common Reasons Businesses Still Haven’t Embraced Mobile Marketing
There are two main reasons that most businesses haven’t embraced mobile marketing like they have with email marketing or other forms of online marketing. The first is they assume it’s too complicated. While it is true that the technology used to manage and deliver mobile text messaging campaigns is quite sophisticated, Global IntelliSystems provides a platform that’s very intuitive and user-friendly.
The other common reason businesses don’t give this type of marketing a try is they’ve heard about lawsuits and other legal matters related to mobile messaging campaigns. It’s true that this form of marketing is highly regulated. However, as long as a business understands the rules, it’s easy to take advantage of everything that mobile marketing has to offer without running into any problems.
Making Mobile Text Marketing Work for Your Business
One of the really appealing things about mobile text marketing is all the different options that are available with a robust platform. For example, there are all kinds of creative engagements that can be done with two-way messaging. From taking restaurant orders to processing service requests, this type of mobile convenience can take customer engagement to the next level.
Another interesting application is to send appointment or meeting reminders via text. Service providers lose a significant amount of revenue due to forgotten appointments. By sending reminders via text, those same providers can ensure that all the clients they have booked actually show up on time. You have complete control over when reminders are sent and can keep track of everything via daily reports.
Global IntelliSystems is a leader in mobile text marketing. We ensure your messages are delivered and provide a real-time report of who has received them. To learn more, take a look at our mobile text messaging solutions.